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Cellular South Opens New Store in Lucedale

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JACKSON, Miss., June 22, 2004 – Cellular South, one of the nation's largest privately held wireless companies, has relocated from its Wal-Mart/Lucedale location to a new, larger store in Lucedale at 223 Winter Street (across from Sonic). The Greater George County Chamber and Cellular South will hold a grand opening celebration and ribbon cutting for Thursday, July 1, at 10 a.m.

"Cellular South offers a different kind of wireless service based on the simple premise that customers have rights, including the right to the best network available, and service and pricing that is fair and makes sense," said Richard Reynolds, Cellular South area manager.

Offering more than just lip service to providing a "network that works," Cellular South recently invested $38 million in a network expansion, which includes the addition of more than 100 new cell sites in its wireless markets and the extension of its CDMA 1X third generation digital wireless network to Coastal Alabama and the Florida Panhandle. The company's CDMA 1X network has increased by twenty percent and now provides seamless coverage from Memphis, Tennessee, Mississippi, Coastal Alabama and the Florida Panhandle to Destin. With its network now 100 percent CDMA 1X, capacity for voice and data traffic is in place to support the company's groundbreaking flat-rate $49.99 per month Unlimited Calling Plan, Unlimited Nationwide Text Messaging service and plans for rollout of enhanced wireless data services.

"Just in time for summer travel, Mississippi customers can increase their local calling area to include popular vacation destinations such as Destin, Florida and Gulf Shores, Alabama," added Reynolds.

Lucedale store hours are Monday through Friday, 9 a.m. to 6 p.m. and Saturday, 10 a.m. to 5 p.m. All retail locations are closed on Sundays.

Cellular South supports the Lifeline Assistance program in Mississippi designed to make phone services available to qualifying applicants receiving income-based benefits. Cellular South provides this program so that wireless service is affordable for all Mississippians.


About Cellular South

The company is one of the largest privately held wireless providers in the U.S. and is licensed to provide wireless service - to a total population of more than five million people - on its network stretching from the Memphis Metropolitan Area, throughout all of Mississippi, along Coastal Alabama and the Florida Panhandle through Destin/Seaside. Cellular South offers a different kind of wireless service based on the simple premise that customers have rights, including the right to a network that works, and service and pricing that is fair and makes sense. For more information, contact Cellular South at 1-877-CSOUTH1 or visit cellularsouth.com.

Contact:
Tanya Rankin, Cellular South (601) 974-7134 trankin@cellularsouth.com

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