More wireless options, live phone demos and shopper-friendly layout for faster service
JACKSON, Miss., June 24, 2004 – Cellular South will celebrate the grand opening of its newly remodeled McComb store on Friday, June 25. An official ribbon cutting ceremony is set for 10:00 a.m. The store is located at 1611 Delaware Avenue.
"Cellular South offers a different kind of wireless service based on the simple premise that customers have rights, including the right to the best network available, and service and pricing that is fair and makes sense," said Scott Watson, Cellular South market manager. "We've taken that philosophy one step further with our new store design to create an improved wireless retail experience for our customers - including more wireless options, live phone demonstrations, a customer care center and a self-service payment kiosk."
In addition to the remodel of the McComb store, Cellular South recently invested $38 million in a network expansion, which includes the addition of more than 100 new cell sites in its wireless markets and the extension of its CDMA 1X third generation digital wireless network to Coastal Alabama and the Florida Panhandle. In the last five years, Cellular South has invested more than $260 million in network improvements and the company's CDMA 1X network provides seamless coverage from Memphis through Mississippi, Coastal Alabama and the Florida Panhandle to Destin. With its network now 100 percent CDMA 1X, capacity for voice and data traffic is in place to support the company's groundbreaking flat-rate $49.99 per month Unlimited Calling Plan, Unlimited Nationwide Text Messaging service and plans for rollout of enhanced wireless data services.
"We've added cell sites in strategic locations throughout our region - focusing on serving our customers, improving existing service and providing service where the national carriers won't," said Watson.
Visitors to the grand opening will enjoy viewing live phone demonstrations, an array of wireless phones and accessories, and other innovative services such as its QuickPay self-service payment kiosk. The grand-opening event will feature a special one-day free Motorola phone offer, free refreshments and the opportunity to register to win great door prizes.
"We're dedicated to providing our customers the best wireless plans and service available, and that service starts with a comfortable, efficient shopping experience, backed by a friendly, knowledgeable sales staff," said Watson.
As part of its commitment to improving the quality of life in communities it serves, Cellular South supports the Lifeline Assistance program designed to make phone services available to qualifying applicants receiving income-based benefits. Cellular South provides this program in Mississippi so that wireless service is affordable for all Mississippians.
"Telephone service has become an essential part of American life, but there's still a small segment of our population that cannot afford this basic service," said Watson. "With Lifeline, Cellular South can provide this assistance so that wireless service is available to all who may need it."
For more information on the Lifeline Assistance Program or for eligibility information, please contact Cellular South at any of our retail locations, by calling 1-877-CSOUTH1 or clicking on cellularsouth.com.
McComb store hours are Monday through Friday, 9 a.m. to 6 p.m. and Saturday, 10 a.m. to 5 p.m. All Cellular South retail locations are closed on Sundays.
About Cellular South
The company is one of the largest privately held wireless providers in the U.S. and is licensed to provide wireless service - to a total population of more than five million people - on its network stretching from the Memphis Metropolitan Area, throughout all of Mississippi, along Coastal Alabama and the Florida Panhandle through Destin/Seaside. Cellular South offers a different kind of wireless service based on the simple premise that customers have rights, including the right to a network that works, and service and pricing that is fair and makes sense. For more information, contact Cellular South at 1-877-CSOUTH1 or visit cellularsouth.com.
Contact:
Tanya Rankin, Cellular South (601) 974-7134 trankin@cellularsouth.com


