New Wireless Retail Store on Camp Creek Boulevard Opens July 15
MEMPHIS, Tenn., July 12, 2004 – Cellular South, one of the nation's largest privately held wireless companies, is expanding its retail presence into Olive Branch with its seventh Memphis-area retail location opening at 8120 Camp Creek Boulevard on Thursday, July 15.
Grand opening events will run from 11:00 a.m. until 1:00 p.m. with a ribbon cutting at noon and will include refreshments, area sports team mascots, a RiverKings hockey shoot, Explorer Arena League Football cheerleaders, animal visits from the Memphis Shelby County Humane Society and a moon bounce for the kids. FM-100's Ron Olson will give away prizes including tickets to see Lyle Lovett. Visitors to the new store will also enjoy viewing live phone demonstrations and a wide array of the latest wireless phones and accessories.
"Cellular South offers a different kind of wireless service based on the simple premise that customers have rights, including the right to the best network available, and service and pricing that is fair and makes sense," said John Redmond, Cellular South area manager. "We've taken that philosophy one step further with our new store design to create an improved wireless retail experience for our customers - including more wireless options, live phone demonstrations and a customer care center."
Offering more than just lip service to providing "the right to the best network available," Cellular South has invested more than $260 million in network improvements in the last five years, including a recent $38 million tower expansion that added over 100 new cell sites in its region and extended its CDMA 1X third generation digital wireless network to Coastal Alabama and the Florida Panhandle. With its network now 100 percent CDMA 1X, a new flat-rate $49.99 per month Unlimited Calling Plan is offered to Memphis-area residents and includes seamless local wireless coverage from Memphis through Mississippi, Coastal Alabama and the Florida Panhandle to Destin.
"We've added cell sites in strategic locations throughout our region - focusing on serving our customers, constantly improving service and supporting the communities we serve through numerous local sponsorships," said Redmond. "We're dedicated to providing our customers the best wireless plans and service available, and that service starts with a comfortable, efficient shopping experience."
Store hours are Monday through Friday, 9 a.m. to 6 p.m. and Saturday, 10 a.m. to 5 p.m. All retail locations are closed on Sundays.
About Cellular South
The company is one of the largest privately held wireless providers in the U.S. and is licensed to provide wireless service - to a total population of more than five million people - on its network stretching from the Memphis Metropolitan Area, throughout all of Mississippi, along Coastal Alabama and the Florida Panhandle through Destin/Seaside. Cellular South offers a different kind of wireless service based on the simple premise that customers have rights, including the right to a network that works, and service and pricing that is fair and makes sense. For more information, contact Cellular South at 1-877-CSOUTH1 or visit cellularsouth.com.
Contact:
Tanya Rankin, Cellular South (601) 974-7134 trankin@cellularsouth.com


