MEMPHIS, Tenn. - (June 29, 2005) – The University of Memphis received a gold award from the National Association of Collegiate Marketing Administrators last week for a game-day phone drive promotion with Cellular South.
For the promotion, Tigers' fans donated old wireless handsets at the Tigers' basketball game against Louisville, one of the largest attended games of the year. More than 300 fans received a Tiger Blue "Beat Louisville" t –shirt.
"The strength of the University of Memphis/Cellular South phone donation program was three fold," said Kenny Dike, an account executive for Tiger Sports Properties. "It had a direct marketing piece through the coordination of a direct mailer to the season ticket holder fan base; and it was highly visible and created a lasting impression through the distribution of the Tiger-blue "Beat Louisville" T-shirts."
U of M also received honors for its First Tennessee "Tiger Checking" TV commercial, First Tennessee's Football Commemorative DVD and for the school's "Year in Review" recap video.
The NACMA awards program began in 2003 and honors outstanding marketing and promotions in college and university athletics departments. More than 700 intercollegiate marketing administrators are members of the association, which began in 1990, to promote high professional and ethical standards and to improve the understanding and effectiveness of the profession.
About Cellular South
The company is the largest privately held wireless provider in the U.S. and is licensed to provide wireless service - to a total population of more than five million people - on its network stretching from the Memphis Metropolitan Area, throughout all of Mississippi, along Coastal Alabama and the Florida Panhandle through Destin/Seaside. For more information, contact Cellular South at 1-877-CSOUTH1 or visit cellularsouth.com.
Contact:
Apryl Childs, archer>malmo, (901) 260-4268, achilds@archermalmo.com
