Cellular South Provides Mobile Phone Customers Best-in-Class Address Book Protection through FusionOne's Leading MightyBackup Solution
San Jose, Calif. - (September 18, 2007) – FusionOne, the leading provider of mobile phone backup services, today announced Cellular South, the nation's largest privately held wireless provider, has selected FusionOne's MightyBackup as the exclusive address book backup service for its wireless consumers. MightyBackup safeguards consumers' mobile phone address book and restores the information if the phone is lost, stolen or damaged. Cellular South will offer the MightyBackup service to its customers at $1.00 per month.
Beginning in July, MightyBackup will be the exclusive backup offering provided by Cellular South. As a QUALCOMM partner, Cellular South has the option to offer all of applications available on the BREW platform. FusionOne's MightyBackup demonstrated the highest level of customer selection and satisfaction within Cellular South's customer base. The FusionOne MightyBackup service provides Cellular South a strong bond with their customers by offering address book protection against loss or damage to their phone and easy migration when customers want to change or upgrade their phone. No other solution can provide this level of ease-of-use and protection. Cellular South will conduct marketing campaigns to promote the MightyBackup solution throughout the Cellular South network.
"We selected FusionOne's MightyBackup Service because it offers consumers the industry's most complete backup solution for mobile phone contacts," said Jason Jolly, director of consumer technology for Cellular South. "Together with FusionOne, we will be able to provide our customers with the peace of mind that all of their valued information is protected while ensuring a seamless migration path from one phone to the next."
"As mobile content becomes more sophisticated and mobile Internet usage increases, the personal content we store on our devices is quickly becoming the soul of the phone," said Richard Onyon, CEO of FusionOne. "With MightyBackup we make it fast and easy for subscribers to protect and restore the contents of their phone, while enhancing all elements of the customer experience, improving customer retention and satisfaction."
FusionOne's MightyBackup service has protected more than 200 million mobile phone contacts. MightyBackup, built on the robust and patented FusionOne Mobile Platform, wirelessly backs up the mobile phone address book to FusionOne's secure data center, keeps the information continually up-to-date and automatically transfers the records when the user replaces or upgrades their mobile phone. The affordable service enables online management of the address book, automatic recovery of the information, and a secure protection for the valuable contact information stored on a user's mobile phone.
About Cellular South
Cellular South is the largest privately held wireless provider in the U.S. The company is focused on providing the best service possible through its nationwide wireless voice and data network, award-winning customer care, state-of-the-art wireless devices, and commitment to the communities it serves. Cellular South was recently honored with the 2005 Wireless Week Excellence Award, 2006 Newcomen Award, and a concurrent resolution from the Mississippi Legislature commending the executives and employees of Cellular South for the company's extraordinary efforts in Hurricane Katrina's wake. For more information, visit www.cellularsouth.com.
About FusionOne
FusionOne offers a suite of premier mobile applications that help consumers protect and manage the personal content on their mobile phones, including contacts, calendar, photos, music and messages. FusionOne pioneered mobile phone backup and currently offers the industry’s leading backup service supporting millions of customers and currently offered on 15 wireless carriers worldwide. FusionOne is an established leader for mobile content backup through its patented wireless synchronization platform and its close relationships with key industry associations including the Open Mobile Alliance, Qualcomm BREW Developer’s group and the Symbian Connectivity Partner Program. Founded in 1998, FusionOne is headquartered in San Jose, California with additional offices in Tallinn, Estonia. For more information, visit www.FusionOne.com.
