Deployment Delivers Hot New Personalized Entertainment Service
Dallas, TX - (October 3, 2007) – Preferred Voice, Inc. (OTC BB: PRFV), an innovative provider of mobile personalization and content services, today announced that Cellular South, the nation's largest privately held wireless provider, has launched its Ringback Tones service built on Preferred Voice's Rockin' Ringback™ offering.
Preferred Voice has developed a unique end-to-end platform solution consisting of the ringback tone functionality, multi-language support, and content management service, which includes the distribution of a very robust content library.
Traditionally, callers hear the standard "ring, ring" tone until a call is answered - but not anymore. When calling a Cellular South customer, callers are more likely to hear today's top music, featuring selections from Universal Music Group, celebrity voice clips, sound effects, and more. What the caller hears depends on the personal ringback profile previously chosen and easily set by the Cellular South subscriber via Web or WAP interfaces.
"This takes personalization to the next level, allowing the Cellular South subscriber to create a special experience for each of their callers. Our market-proven technology, expertise, and ability to personalize and customize services based on the carrier's requirements, gives us a clear advantage as we continue to expand our market leadership," said Preferred Voice's Chief Executive Officer Mary Merritt.
"Cellular South's Ringback Tones offering is just another example of how we continue to enhance our customers' wireless experience with the latest devices, applications and technology available today," said Jason Jolly, director of consumer technology at Cellular South. "Cellular South is dedicated to providing customers with the latest wireless technology that allows them to personalize their service according to their lives. From customized calling plans to new ringback tones, Cellular South enables its customers to live an all-wireless life that reflects their personality."
About Cellular South
Cellular South is the largest privately held wireless provider in the U.S. The company is focused on providing the best service possible through its nationwide wireless voice and data network, award-winning customer care, state-of-the-art wireless devices, and commitment to the communities it serves. Cellular South was recently honored with the 2005 Wireless Week Excellence Award, 2006 Newcomen Award, and a concurrent resolution from the Mississippi Legislature commending the executives and employees of Cellular South for the company's extraordinary efforts in Hurricane Katrina's wake. For more information, visit www.cellularsouth.com.
About Preferred Voice
Based in Dallas, TX, Preferred Voice, Inc. (OTC BB: PRFV) is a pioneer and leader in the design, development and deployment of enhanced telephony services to telecommunications carriers globally. PVI's My Phone Services Suite includes tightly integrated products including Rockin’ RingbackTM, AdBackSM, Push-To-ConnectTM and a complete Content Suite of games, graphics, wallpapers, and ringtones. Preferred Voice solutions are designed with an intense focus on customers who derive strategic value from their networks. In turn, these carriers rely on Preferred Voice to create competitive advantage for their businesses. For more information visit www.preferredvoice.com.
