First Mirror Image Store Offers Wireless Customers "Walk Through The Web" Experience
Jackson, MS - (March 19, 2008) – Cellular South, a leader in helping consumers get the most out of their wireless services, today announced the launch of the cellularsouth.com experience, which features the industry's first fully integrated and seamless interactive online and in-store retail shopping experience.
The cellularsouth.com online and retail experience optimizes wireless shopping and service while helping customers learn how to find and use the wireless devices and services specifically relevant to their lifestyle.
And just as Cellular South blazed the trail in the early 1990s by converting the wireless experience from offices to retail, the company is pioneering a new era in how consumers interact with their wireless provider by merging its online and retail shopping experience.
"Based on our research, we believe this is the world's first retail store designed as a mirror image of a website," said Cellular South President Hu Meena. "The cellularsouth.com experience will help customers get the most out of their voice and data services by addressing ease of use concerns and sorting through all the ways they can use their phone to find the wireless devices and services that are really relevant and useful to them."
The newly redesigned website, cellularsouth.com, is accessible both online and in the cellularsouth.com store and features a customizable package finder. The package finder asks website and store visitors a short series of questions to guide each person to the appropriate wireless service plan and device for his or her lifestyle. Each package provides options for individuals based on the way they use their wireless phones. Packages include everything the wireless user will need – service plans, phones, features and accessories.
The new cellularsouth.com store at the Renaissance Mall at Colony Park in Ridgeland, Miss. is designed to provide customers with a "walk through the web" experience by physically replicating the company's cellularsouth.com website. With 23 knowledgeable tech-experts on staff, the 4,000-square-foot store will serve as a valuable tool in helping wireless users become familiar with the website's cutting-edge online retail process. Employees will guide consumers through the store to self-serve at one of the 28 in-store computers, which serve as a primary tool for browsing and placing orders. In addition, all displays will be positioned on wheels so the store's layout can be altered to reflect navigational changes on the website.
"Cellular South is committed to helping consumers get the most out of their wireless devices and service and the cellularsouth.com experience is a reflection of that promise," said Suzy Hays, senior vice president of marketing and sales for Cellular South. "Our goal is to allow everyone access to the experience whether they prefer to access it from their laptop at home or through a guided tour through the website in our cellularsouth.com store. Visitors to our cellularsouth.com store will leave with a better understanding of our website, and customers using the website can do all of their shopping without leaving home."
The cellularsouth.com experience also features:
- Phone demos which allow shoppers to experience the phone remotely or in the store;
- "Click and learns" offering detailed instructions answering the "how do I" questions for some of the most popular functions on Smart phones and PDAs;
- In-depth product information side-by-side comparisons;
- Fulfillment options ranging from delivery to their doorstep or carry-out from cellularsouth.com whether they order online or in store.
- Quick and easy servicing of their account, including the ability to track wireless usage, update account information, change plans and features and pay bills.
Customers can also provide feedback directly to Cellular South via network service reliability reports, product reviews or by becoming a member of the company's 7,000-member online panel.
About Cellular South
With a nationwide wireless voice and data network, Cellular South is committed to providing plans, products, applications that allow consumers to rely on wireless service in every way. Cellular South is a wireless carrier leader in m-commerce technology availability and adoption with its next-generation mobile payment products, such as Obopay, Cellfire mobile coupons and mobile ticketing. For more information, visit www.cellularsouth.com.
