Jackson, MS - (September 11, 2008) – – Cellular South's pic sender application continues to be an enormous success, this time in the form of increased mobile web adoption. According to a recent survey of pic sender users, 15 percent of them initially signed on to BREW in order to use the pic sender service. The survey revealed other interesting findings regarding various demographics' purchase of data plans to gain access to pic sender. For example, 25 percent of people over the age of 35 purchased an unlimited data plan specifically to use the application. Additionally, 21 percent of users that consider themselves as not tech-savvy, and 23 percent of users with phones that cost less than $50 also adopted BREW to use pic sender.
"Our goal is to help consumers get the most out of their wireless device and pic sender is a great way to do this," said Jim Richmond, director of corporate communications for Cellular South. "Pic sender increases the value of both the pictures on your phone and the mobile web for everyone, by creating a simple and easy connection between the two."
"When we created this service we were adamant about simplicity in every facet," said Dan Shapiro, CEO of Ontela, the company who developed pic sender. "In order to help these untapped market segments find value, we customized everything from the user interface, to the way the product is sold, in hopes of maximizing our customer satisfaction."
At the Spring CTIA conference this year, Ontela and Cellular South reported that sales of the pic sender service were at 217 percent of what was originally projected. In addition, CTIA recognized the technology behind pic sender as the best consumer application for mobile entertainment and social networking.
About Cellular South
Cellular South is a privately-owned diversified mobile communications company passionately committed to helping customers get the most out of their wireless devices and services. The company accomplishes this goal by providing the most reliable and advanced 3G nationwide wireless voice and data network, offering industry-leading unlimited flat rate plans, and through its online and in-store Discover Centers, which give customers easy, simple and convenient tools, tips, advice and information to get the most out of their mobile phone. For more information, visit www.cellularsouth.com.
