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Cellular South Extends Advanced 3G Network To Oxford, Lafayette County To Help Customers Do More With Their Mobile Devices

Advanced Wireless Broadband Enables Faster Internet Connections, New High-Speed Data Services & Multimedia Applications

3G network expansion for Oxford, MS and Lafayette County

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Oxford, MS - (November 12, 2008) – – Cellular South, a leader in wireless lifestyle solutions and innovation, today announced the expansion of its next-generation 3G high-speed wireless data transmission technology in Oxford and Lafayette County.

The Mississippi-based company is the first wireless carrier to deploy the advanced high-speed technology in Oxford and Lafayette County. Customers in the area now experience faster uploads and downloads when connecting to the Internet, and new mobile high-speed data services, including mobile video telephony, high-quality music and other multimedia applications, according to Tony Kent, senior vice president of Engineering and Operations for Cellular South.

"From instant e-mail access, to downloading music, Cellular South's 3G network is changing the way Oxford businesses and residents stay connected," Kent said. "This updated network offers incredibly fast speeds and convenient broadband Internet access backed by one of the most trusted names in wireless service."

The upgrade, part of a more than $50 million investment in equipment, services and software to advance Cellular South's wireless network, offers customers the latest in wireless voice and data technology, while continuing to expand its 3G network. This wireless broadband technology provides unmatched access, speed and reliability to even more Cellular South customers in Mississippi.

"Oxford welcomes Cellular South's initiatives in our area, as our residents benefit from a broad technology development here," said Mayor Richard Howorth, noting that many businesses considering relocation or expansion examine the telecommunications infrastructure of communities. "We are glad to have Cellular South's presence in this community."

Max Hipp, president and CEO of the 600-member Oxford-Lafayette County Chamber of Commerce and Economic Development Foundation, said Cellular South's investment in the region's telecommunications infrastructure will reap long-term dividends for area businesses. "More businesses are relying on high-speed wireless data for mission-critical and core business communications and applications," he said. "To have the latest high-speed wireless communications is a tremendous asset for our region as we compete with other areas to attract new business and industry."

Kent said Cellular South is committed to helping customers get more out of their wireless devices through continued network investment. "In fact, we offer our customers 3G high-speed access on their mobile phones, smart phones and PDAs in six times as many markets as other carriers in our primary footprint," he said. "And with our nationwide network of networks, no one else has a larger 3G high-speed data network."

The company intends to continue to aggressively invest in its wireless network across the footprint to increase coverage and capacity, Kent said, noting that in addition to its best-in-class nationwide voice and data offerings, Cellular South continues to find new and innovative ways to make customers' wireless experience the best it can be. "We've always believed that even the most advanced wireless device is only as good as the network it runs on," he added.

For more information on Cellular South's 3G service and other wireless solutions, visit www.cellularsouth.com.


About Cellular South

Cellular South is a privately-owned diversified mobile communications company passionately committed to helping customers get the most out of their wireless devices and services. The company accomplishes this goal by providing the most reliable and advanced 3G nationwide wireless voice and data network, offering industry-leading unlimited flat rate plans, and through its online and in-store Discover Centers, which give customers easy, simple and convenient tools, tips, advice and information to get the most out of their mobile phone. For more information, visit www.cellularsouth.com.

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