Cellular South Begins Pre-order of HTC Hero™ Today; Introduces Ground-breaking New Smartphone Unlimited Plan
Available for an introductory price of $99 at Cellular South, HTC Hero Gives Consumers Access to Company's Superior 3G Network, Unique Apps and Discover Center Support
Ridgeland, MS (Oct. 5, 2009) – Cellular South, the nation's largest privately held wireless provider, announced today that the new HTC Hero, an Android™-powered device with Google™ mobile services, is now available for customers to pre-order online or in-stores for the introductory price of $99 (after mail-in rebate). The HTC Hero is the first of a variety of Android-powered smartphones Cellular South plans to offer in the near future.
Accompanying the launch of the HTC Hero, Cellular South is introducing its new Smartphone Unlimited Plan – the first plan of its kind which makes the enriched user experience smartphones provide and advanced devices, such as the HTC Hero, even more accessible to individuals and families.
"Android is coming on strong and the HTC Hero is one of the newest and most anticipated devices and technology we have seen in years," said Jeff Kagan, Atlanta-based wireless and telecom industry analyst and expert. "Cellular South has always been a leader in plan pricing. Now, linking the Android-powered device and the new plan pricing looks to be an unmatched competitive mix."
Smartphone Unlimited Plan
The Smartphone Unlimited Plan, which includes unlimited talk, text, Web, and e-mail, is the most comprehensive and affordable data and voice plan available to date for smartphones. For only $79.99 per month, customers can talk, text, search the Web and e-mail without worrying about counting minutes, megabytes, or surprise bills. For each $79.99 plan, customers can add a second smartphone plan for half off at $39.99 per month.
"There's really no comparison. Cellular South's Smartphone Unlimited Plan is unbeatable. Combined with our smartphone lineup and now the Android-powered HTC Hero, we are once again leading the way in the industry and providing unrivaled value for our customers." said Kevin Hankins, chief operating officer for Cellular South. "We are all about removing barriers – advanced wireless services must be discoverable, unique, easy-to-use and affordable. Backed by our superior 3G network and industry-leading Discover Center support, Cellular South customers will simply get more out of their smartphones."
The new Smartphone Unlimited Plan follows as a complementary plan to the industry-leading Smartphone plan introduced by Cellular South in May, 2008. The original Smartphone plan, which offers customers mobile to mobile calling and unlimited data, Web, e-mail and text messaging for $49.99, was sited by Crackberry.com as "one of the best bargains yet." Cellular South's new Smartphone Unlimited Plan adds unlimited calls to anyone in the country, regardless of carriers.
The HTC Hero
The HTC Hero, built on the Android platform, will allow consumers access to thousands of the latest and most relevant wireless applications via Android Market™, an open marketplace for applications. It provides an extremely high-level of customization to fit users' mobile lifestyles. The HTC Hero also has built-in Google mobile services with synchronization, including Google Search™, Google Maps™, Gmail™, and YouTube™.
The Cellular South Difference
Debuting on the HTC Hero, Cellular South is the first carrier to offer customers a text-to-help feature built into the device. This convenient feature is a mobile extension of its in-store and online Discover Centers and will allow direct access, via text messaging, to Discover Center experts, so customers can rapidly get the information they need to get the most out of their Android-powered device.
In addition to unique apps Cellular South offers its customers the speed and reliability of the nation's best 3G high-speed mobile broadband network that fully supports all of the advanced services consumers expect, such as mobile broadband connectivity, e-mail, music downloads, video streaming, internet radio and television, social networking and location-based services.
The HTC Hero will retail at Cellular South for an introductory price of $99 after a $50 mail-in rebate. For more information about the HTC Hero at Cellular South, the Smartphone Unlimited Plan, additional smartphone offerings and Cellular South's Discover Centers, visit www.cellularsouth.com/DiscoverCenter.
Android, Google, Google Search, Google Maps, Gmail, YouTube, and Android Market are trademarks of Google, Inc. HTC Hero is a trademark of HTC Corporation.
About Cellular South
Cellular South is a privately-owned diversified mobile communications company passionately committed to helping customers get the most out of their wireless devices and services. The nation's largest privately owned wireless communications provider accomplishes this goal by providing the most reliable and advanced 3G nationwide wireless voice and data network, offering industry-leading family and unlimited flat rate voice, text and mobile web plans, and through its online and in-store Discover Centers, which give customers easy, simple and convenient tools, tips, advice and information on how to get the most out of their mobile phone. For more information, visit www.cellularsouth.com.
Additional information about Cellular South, Inc. and its products and services is available at www.cellularsouth.com. This Cellular South news release and other announcements are available at www.cellularsouth.com/news/. Or follow our news on Twitter at twitter.com/cellularsouth. Find us on Facebook at www.facebook.com/pages/Ridgeland-MS/Cellular-South/39645673822 to learn more about our wireless services.
