Shopping Cart WirelessWallet Trial A Success!
Press Release - September 6, 2007
The Cellular South WirelessWallet Consumer Trial concluded on August 31 with great response from the trial participants. The trial began in June as the first-ever multi-city consumer trial launch of this innovative m-commerce service. More than 75 Cellular South customers and approximately 50 retail merchant locations in Memphis, Tennessee, and Jackson, Mississippi, participated in the trial.
With WirelessWallet, Cellular South customers can leave their wallet at home and use their wireless device to pay for purchases. The wireless device acts as a digital credit card that allows Cellular South customers to make payments and purchases by simply tapping it against a Near Field Communication (NFC)-enabled wireless reader. How WirelessWallet Works.
Each participant in the trial was equipped with a prototype Kyocera phone that was WirelessWallet-enabled, giving them a new and high-tech kind of purchasing power.
The trial was a great success!
- 87% of testers are interested in using WirelessWallet when it becomes commercially available.
- More than 75% of participants were satisfied with their WirelessWallet transactions.
- The vast majority of testers say it was very easy and convenient to use and a very innovative service.
This positive response proves consumers are ready for WirelessWallet and feel confident trusting Cellular South to deliver mobile commerce solutions. Moving consumers to the next frontier of wireless adoption–money on your phone–is a natural progression for Cellular South as it continues its history of helping consumers fully adopt wireless technology. The company’s previous product innovations have yielded a customer base that talks twice as much and texts six times the national average.
Continued consumer research will be conducted with the trial participants and with Cellular South’s broader scale customer panel that is routinely used to ensure that the company’s products are reliable, relevant and easy to use.
Stay Tuned for Commercial Rollout of WirelessWallet
Results from this innovative trial will be directly used to customize the right Wireless Wallet service for widespread availability.
The Mobile Commerce Leader
Cellular South is leading the wireless world in mobile commerce applications. Earlier this year, Cellular South was the first U.S. wireless provider to introduce a new mobile payment service called Obopay, which allows customers the ability to instantly and effortlessly receive, and send money directly from their wireless device.
Other WirelessWallet Services in Development
What would it take for you to leave your wallet at home? Imagine these services incorporated into your cell phone:
- Coupons
Browse, download, store, and redeem coupons directly from your phone. Special offer coupons will eventually be sent to your phone based on your exact current location. - Loyalty Cards
Store your loyalty and frequent purchase cards on your phone. No more need to carry a wallet full of loyalty cards. - Tickets
Purchase movie, sports, and event tickets from your handset. Your phone will even be able to display virtual electronic tickets to gain entry to your favorite venues.
How WirelessWallet Works |
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Like a credit card - but faster! |
Use it at stores, restaurants, even vending machines! |
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